• Operator opens 3rd ultra modern shop in less than six months

• The operator to invest in the improvement of customers access to services

• Management announces that customers can pay Orange bills through the newly launched Orange Money

Nairobi, December 1, 2010
Integrated telecommunications services provider, Orange, has unveiled plans to bolster its distribution network with the opening of new shops and the refurbishment of existing ones in the next 12 months.

Speaking at the opening of the new Orange Mega Shop at Telephone House in the city centre, Orange Chief Executive Officer Mickael Ghossein said the shops will be designed in line with the Orange shops in Europe and other markets across the world.

Ghossein announced that all the shops to be opened in future will be located at strategic locations across the country, with a view to making their products and services easily accessible to customers.

“As consumer demand for modern mobile and broadband services grows, so is the pressure for building customer relationships. Feedback from the market is very important to us and we determined to offer our customers a rewarding experience in all our Orange distribution channels” said the Orange CEO.

The facility comes barely three months after the opening of shops in Sarit Centre, and Westgate Mall in Westlands. Orange plans to open four new ultra modern shops next year across the country.

Ghossein noted that the shop will serve customers seven days a week, and will be open for extended hours, offering services such as registration for the newly launched Orange Money service, the ongoing registration of SIM cards, and an opportunity for Orange customers to buy products, enquire about services and pay bills.

“For additional convenience, I am happy to announce that you can now use Orange Money to pay for your bills for services offered by Orange at any Orange outlet across the country, Ghossein announced.

The Orange Mega Shop brings the number of Orange owned shops countywide to 22 and is a flagship shop for the brand in East Africa. It has been suitably designed and furnished, to make it easier for the customer to experience the products and service that are on offer from Orange.

Information and Communications Minister Samuel Poghisio officially opened the shop. Hon Poghisio commended Orange for keeping in step with the market dynamics by opening a shop that caters for diverse customer needs effectively.

He said, “By opening flagship shop that is modern, trendy and warm, just like the Orange brand, we are confident that Kenyan consumers will benefit from better access to telephone products and services”.

Poghisio assured Telkom Kenya that the government remains focused on creating an enabling environment geared towards ensuring that the telecommunications industry remains vibrant and profitable, even in the face of stiff competition.