Orange launches all inclusive Ksh 10 bundled offer
- A new 24 hour bundled offer for its Orange Mobile customers
- Customers to get free calls and SMSs to Orange Mobile, 20 free off net SMSs and free 10 MB data
- targets youth market by offering free access to Facebook
- Becomes first mobile provider in Kenya to offer all inclusive daily bundled offer
- To subscribe, you simply need to dial *10#
Nairobi, March 14, 2012 … Integrated telecommunications service provider Orange has today unveiled a new, 24 hour, daily bundled offering targeting the youth. The new offer dubbed Holla will be effective March 15, 2012, and is part of the company’s strategy to aggressively tap into the youth segment in Kenya.
Rechargeable via a daily KSh 10 subscription, the bundled offer will see Orange Mobile pre paid customers enjoy round the clock, free on net calls to other Orange Mobile users, free on net SMSs, 20 free off net SMSs and 10 MB data daily. It will also enable free and complete access to social networking site - Facebook.
To subscribe, one will simply dial *10#
The Communications Commission of Kenya indicated in a May 2011 report that mobile phone subscribers represent the major platform through which people are accessing the internet. Mr. Mickael Ghossein, Telkom Kenya CEO, explains that this coupled with the fact that the majority of youth now have access to internet enabled mobile phones, informed the need for an offer that would target their needs and expectations of a preferred service provider.
“Holla is about giving our customers value for every cent that they spend with us and is targeted towards the youth that account for the majority of mobile users in the country. These are very tech savvy individuals keen on high speeds with which to access the internet,” he said, adding that the new offer was in line with the brand promise of launching innovative products and services that would enable Orange customers experience the usage of the company’s 21 Mbps 3G network, launched in September last year.
“This proposition will allow the Orange customer to see the benefit of using their phone on a daily basis,” says Ghossein.
“Our unique offers have continuously set us apart from the competition, with our continuous network upgrades and increased level of customer focus, we are confident that we will continue growing our subscriber base this year,” said Ghossein.
Orange currently has 2.4 million mobile subscribers and is working towards increasing its market share to take up the number two position in mobile customers in Kenya.
The Holla offer will initially run for 45 days, commencing March 15, 2012.
About Telkom Kenya
Telkom Kenya is Kenya’s original telecommunications provider and is 51% owned by France Telecom and 49% by the Government of Kenya.
With fixed network, wireless, mobile and internet services, Telkom Kenya is the only truly integrated telecommunication solutions provider in the country. Orange Mobile, Orange Fixed Plus and Orange Broadband are Telkom Kenya’s GSM, wireless and internet services provided under its commercial brand, Orange. The national and only fixed line service, Telkom Fixed, is provided under the Telkom Kenya brand.
Telkom Kenya also has a broad business portfolio offered under the brand name Orange Business Services and continues to be a major provider within the country and region for wholesale traffic i.e. carrier to carrier, enabled by its vast fibre optic infrastructure.
Telkom Kenya has shareholding in both the TEAMs and EaSSy submarine cables and has over 4,400 terrestrial fibre infrastructure that runs across Kenya. The company therefore has the largest footprint within Kenya and has further interconnected to the wider Eastern Africa region thus enabling more people to connect, create and come together to achieve more.
Telkom Kenya’s current subscriber base stands at approximately 2.5 Million customers and the company remains committed to providing innovative, accessible and refreshingly simple communications solutions to its customers.
France Telecom-Orange is one of the world’s leading telecommunications operators with 172,000 employees worldwide, including 105,000 employees in France, and sales of 45.3 billion Euros in 2011. Present in 35 countries, the Group had a customer base of 226 million customers on 31 December 2011, including 147 million customers under the Orange brand, the Group's single brand for internet, television and mobile services in the majority of countries where the company operates. On 31 December 2011, the Group had 167 million mobile customers and 14 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, "Conquest 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience, thanks in particular to improved quality of service; and through the acceleration of international development.