Responsible for the product lines of mobile data for the mass market segment on a business point of view. In charge of designing and following execution of various marketing actions to deliver business objectives.

1. Responsabilities/Execution activities (it will be completed for all functions)

1.1. Operational management of the existing mobile data Products & Services portfolio for mass market

§ This cover 3G and 3G+ prepaid offers, whether bundles or unlimited offers, both on a dongle (Internet Everywhere) or on a mobile handset (Internet on Mobile)

§ Proposing the proper actions to deliver the business objectives (revenues, subscriber base, churn..) on all aspects of the marketing mix:

o Pricing, whether permanent prices or promotional prices

o Communication: media, on ground, digital

o Go to market: how to make the mobile data P&S available

§ Follow-up the marketing actions plan

§ Constant liaison with other stakeholders (Marketing P&S development, Customer Care, Sales, commercial communication) to ensure that the products are working according to specifications and follow-up of problems identified and their resolution

§ Other stakeholders’ training and information. Design of product descriptions and sales arguments

1.2. Reporting and business analysis

§ Present a weekly dashboard of mobile data performance, trend and gap analysis, as well as a follow-up of the marketing actions plan. The dashboard will be produced by the Insight & Performance section, but will be analyzed by the mobile data manager

§ Present a monthly marketing actions plan (by 20^th of the previous month) aiming at achieving the monthly objectives. The follow-up will be done on a weekly basis.

1.3. Product marketing

§ Define the segment/products matrix with the positioning of the mobile data products & services for the company’s priority segments (mass market only)

§ For each segment/product, establish the marketing mix: product, pricing, communication plan, distribution plan

1.4. Product development

§ The mobile data manager will be accountable for some steps of the product development lifecycle, and will work in close relationship with his/her counterparts in the Product & Services Development section

§ Produce and present pre-opportunity studies for new P&S: market and revenues assessment, customer needs and value proposition, high-level product description.

§ Produce and present opportunity studies with detailed functional product description and customer journey as well as a full business plan

§ Communication plan and briefs to the communication agency (with the support of the Commercial Communication section)

§ Go to market plan: distribution channels to be used, animations and promotional plans in liaison with the Mass Market department

§ Launch plans: internal training and awareness, regulatory dossier, communication and PR plans for launch, sales objectives per channel

. Responsabilities/Managerial activities (it will be completead only for managerial functions)

2.1. Team Coordination (e.g. to establish objectives, to monitor the activity, follow-up KPI’s, to follow-up dead-lines)

2.2 Development direct subordinates: (e.g. coaching, mentoring, induction, delegation of tasks and authority, job rotation, career path, to organise the participation of subordinates to trainings, workshops..)

2.3 Strategy elaboration (including Planning and Procedures/Policies): (e.g. at the company level, department or subdepartment)

2.4 Job description Review:

2.5 Financial Responsabilities: budget review, reporting

Financial Impact:

Cost Optimization responsabilities: YES

Annual Operating Budget/Project Budget/Sales Revenue: Revenue targets for the mass market mobile data product lines. Variable salary according to target achievements (on a quarterly basis)

Functional qualifications:

· Very business-minded with strong abilities to design and drive revenue-generating initiatives

· Strong coordination skills, to be able to efficiently follow-up actions plans involving several stakeholders

· Ability to build strong working relationships at all levels of the organization both within Marketing function as well as outside (Sales, Finance, etc.)

· Excellent written, verbal and presentation skills required to communicate analysis, findings and recommendations to internal customers

· Highly organized, conscientious and detail oriented.

Professional knowledge & skills:

· Strong market perception and understanding to select actions with the highest chances of success and growth

· Good knowledge of product marketing basics: marketing mix, exploiting market research materials

· A previous experience in retail sales is a plus

· Advanced PowerPoint and Excel skills

· Excellent communication / presentation skills (oral & written)

Application to: Visit our career pages at www.orange-tkl.co.ke, create an account and upload your CV. An applicant must upload a PDF or Ms Word copy of his / her CV to be considered.

The deadline for application is 20th May, 2012.

If you do not hear from Human Resources by 28th May, 2012, kindly consider your application unsuccessful.