14 Feb 2018
Nairobi, February 14, 2018…Telkom has today launched a promotion to reward 50 subscribers with a Toyota Belta, each, as part of activities to mark the telco’s target of attaining 4 million subscribers within Q1, 2018.
Speaking at the launch of the Top up and Win promotion, dubbed Form ni 50, Telkom Chief Marketing Officer, Levi Nyakundi, said: “Since June last year, when we launched our new brand, we have recorded a surge in subscriber numbers. Our goal remains to continually grow these numbers and drive usage by consistently delivering real value to our subscribers, as well as through sustained investment in infrastructure to deliver the best network quality.”
“2017 saw us complete the first phase of our National backbone and metropolitan transmission network and invest KSh5 billion towards network modernisation leading to the launch of our 4G network, which is currently available in 32 towns and urban centres across the country. Telkom has also doubled its capacity and coverage on its 3G Network, improving our customer experience. We also revamped our Customer Relationship Management (CRM) system and are also continually working on increasing our retail outlets in order to provide great customer experience,” he added.
Telkom is now gearing for the second phase of investment with regard to network modernisation and expansion.
The latest Communication Authority statistics on mobile subscriptions for the first quarter of the year 2017/ 2018, saw Telkom post the highest growth in the industry, to stand at 3.4 million subscribers. This figure is poised to hit the 4 million mark within Q1, 2018.
According to Mr. Nyakundi, the telco is implementing a 360-degree customer-centric strategic approach to its operations, aimed at sustaining a superior customer experience on the network.
“We remain committed to delivering best possible value to our customers and it is consumer engagement campaigns such as these and others that will deliver on our value proposition for the long term,” he added.
Every weekday, over the next 10 weeks, a Telkom subscriber will drive away with a Toyota Belta.
Form ni 50 is open to all Telkom Prepaid Mobile subscribers. For a chance to win, subscribers need to top up with at least KSh20 to gain a single entry into the daily draws.
Subscribers are able to buy airtime via scratch cards and various online top-up options.
For every recharge between KSh20 and KSh49, a subscriber earns an entry into the draw; for every recharge between KSh50 and KSh99, the subscriber gets three entries; any recharge from KSh100 to KSh199 will earn 8 entries; between KSh200 and KSh499 will earn 20 entries; between KSh500 and KSh999 will earn 50 entries; between KSh1,000 and KSh2,999 will earn 100 entries; top-ups of KSh3,000 and above will earn 300 entries; The more the top-ups and the value of those top-ups, the more the entries and thus the higher the chances of one winning. These entries are valid for a period of 24 hours, starting 0000 Hours to 2359 Hours, of any given day, during the duration of the promotion.